This data offers a comprehensive glimpse into the population's social and household makeup, including details on household size and family structure. We source this data from national statistical bureaus and local surveys, and use advanced geographic modeling to present this data at a detailed regional level.
Each data variable is available as a sum, or as a percentage of the total population within each selected area. For France, this data is available at both the street and 5-digit postal code level. Please see below for the list of included data variables:
Spotzi's demographic datasets draw from various sources and methods, primarily national demographic data from each country's statistical bureaus (census) and municipal surveys. These data are transformed into detailed regional datasets using geographic modeling techniques. The demographic data includes information about inhabitants and households, as well as household types.
Analyzing household demographics data is a powerful advantage for advertisers seeking to optimize campaigns and maximize ROI. By harnessing this information, advertisers can precisely target their audience, ensuring their message reaches the right households for higher conversion rates. This not only enhances campaign effectiveness but also significantly reduces ad spend on irrelevant audiences. Leveraging household demographics data is the key to running cost-effective advertising campaigns that deliver superior results and drive business growth.
Spotzi can help you turn household demographics into actionable insights for your next advertising campaign, with a user-friendly platform to identify and understand your best-fit audience and target them effectively.
At the 5-digit postal code level, there are 6,052 areas in this dataset.
Spotzi Profiling simplifies gaining deeper insights into the demographics of your potential customers in France. At Spotzi, you have the following options:
After analyzing your locations with Profiling, Spotzi Targeting helps you turn your analysis into action. Spotzi Targeting offers assistance in perfectly targeting your desired audience with various enticing options: